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COOL BEGINCOOL BEGIN
JAPAN TREASURE HUNT GUIDEBOOKJAPAN TREASURE HUNT GUIDEBOOK

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Now available! COOL Begin TOKYO TREASURE HUNT Best 81 is here!

Now available! COOL Begin OSAKA TREASURE HUNT Best 81 is here!

Concept

First published in 1988, Begin was a pioneer among Japanese lifestyle and fashion magazines, showcasing products that enhance everyday life. COOL Begin continues this tradition, with the same keen eye for quality and style that Begin has cultivated over the years.Our mission is to introduce the world to beautifully crafted, practical, and high-quality products made in Japan. Through COOL Begin, we aim to share the stories behind these remarkable creations and help you discover the passion and craftsmanship at the heart of Japanese design.

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How to enjoy
COOL Begin?

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We offer a carefully curated selection of must-have items to make your visit to Japan even more enjoyable. Each product is thoughtfully introduced with clear descriptions of its features and appeal, as well as details on where to buy it. To make shopping easier, we’ve also included Japanese translations, helping you communicate smoothly with store staff for a hassle-free experience.

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If you want to make the most of your trip, don’t miss the exclusive columns in COOL Begin!Our editors and expert contributors share insider tips and recommendations you won’t find in typical travel guides.Explore hidden gems and unique experiences that will make your journey truly unforgettable.

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Each edition includes a detailed map of either Tokyo or Osaka, highlighting key areas and major landmarks at a glance.Flip it over to find a curated selection of hidden gems and unique experiences to make your trip even more memorable.

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Instagram

🚀 COOL Begin Launch at Tokyo Creative Salon 2025! 🚀 📍 Where? HARAJUKU HARAKADO 2F "COVER" 📅 When? March 22-23 💡 What’s Tokyo Creative Salon? Tokyo Creative Salon (TCS) is Japan’s largest creative festival, where fashion, art, and design collide to create something new. This year, it’s all about pushing boundaries and redefining creativity! 🎨✨ 🔥 COOL Begin x TCS 2025 Special Event 🔥 We’re celebrating the launch of COOL Begin with a must-see exhibition at HARAKADO! ✨ What to Expect: 🎨 Cover Art Secrets – Peek behind the magic of our stunning cover! 📖 Magazine in Action – See our pages come to life with cool displays! 🛍️ Japan’s Top Picks – Discover the best of Japan, handpicked from COOL Begin! 🧸 Plushie Paradise – Get up close with the cutest plushies from nuinuinui, our plushie magazine sibling! 🎤 Special Talk Show – Join Sayaka Uchida & Ryota Hamano of TCS 2025 for an exclusive talk on Tokyo’s ever-evolving creativity and the launch of COOL Begin! 🗣️ (March 22, 4 PM at 4th floor, HARAJUKU HARAKADO) ✨ Get ready to see, touch, and experience COOL Begin like never before! ✨ #COOLBegin #tokyocreativesalon #HARAKADO #FashionMeetsArt #PlushieLove
🌟 UNIQLO ASAKUSA Grand Reopening on March 20! 🎉 The Kids & Baby section is now on the 1st floor! More space, more fun for everyone! 🍼✨ Plus, Maternity items are now available for the first time! Check out the animal-themed decorations and chill library corner—perfect for parents and kids🦁📚 And don’t miss ESOW’s exclusive graffiti art outside the store, bringing Asakusa’s vibrant energy to life! 🎨🔥 🎁 From March 20-23, get your hands on exclusive UNIQLO ASAKUSA novelties and win some amazing prizes—no losers here! Plus, be sure to check out Asakusa-only products and services, created in collaboration with local businesses around Asakusa and Taito! 📖 One-Day-Only! Cool Begin Magazine on Sale (10:00 AM – 6:00 PM, March 20) On March 20 (Thu, Holiday), from 10:00 AM to 6:00 PM, grab a copy of Cool Begin, the ultimate guidebook to the best of Japan! 🗾✨ It’s the perfect Tokyo exploration companion—don’t miss out! 🚶‍♂️📖 Come through and experience the NEW UNIQLO ASAKUSA—bigger, better, and packed with surprises! 🚀✨ Bring your fam & crew, and let’s turn up for the new UNIQLO ASAKUSA! 🚀 🏪 Visit the New UNIQLO ASAKUSA! 📍 Tokyo Rakutenchi Asakusa Bldg. 1F-2F, 2-6-7 Asakusa, Taito-ku, Tokyo 🕘 Open: 10:00 AM – 10:00 PM #coolbegin #uniqlo #asakusa
Tokyo Creative Salon 2025 is here! On March 13, COOL Begin editor-in-chief Sayaka joined the opening ceremony and explored must-see events and unique items. She handpicked three standout finds—incredible pieces showcasing Japan’s exceptional craftsmanship and must-have goods to enjoy the festival. Let’s dive in! (1) “SASHIKO” sneakers by SASHIKO GALS Sashiko, a traditional Japanese craft, is combined with sneakers, a modern fashion icon. The work is by a unit called SASHIKO GALS, which was born in Otsuchi Town, Iwate Prefecture. A timeless New Balance sneaker, now enhanced with vibrant embroidered details for a fresh new look! You can see them in the Marunouchi area. (2) Tote bag stamp rally First, grab this tote bag on the 4th floor of Harakado, a commercial complex in Harajuku! (Follow TCS’s Instagram for a free bag—limited to the first 500 visitors!) Then, head to 20 select stores across Harajuku to collect originally designed patches (stickers) and customize your tote to make it uniquely yours! It’s simple, sturdy, and built to last—perfect for everyday use! (3) Liberty Print Denim There were denim one-piece dresses and tote bags with Liberty prints by the process of step-dyeing developed by Sanyo Souzomeko Co. Sanyo Dyeing, a company with advanced technology in the field of water-extracting dyeing, succeeded for the first time in the world in expressing detailed floral patterns by removing colors through meticulous work. The exhibition and sales are being held at Matsuya Ginza in Ginza, Tokyo. One-piece dress ¥35,200, tote bag ¥4,180 Check out this stunning display using the same denim on the basement walkway at Matsuya Ginza! 【Tokyo Creative Salon】 Dates: March 13-23, 2025 Location: Marunouchi, Nihonbashi, Ginza, Yurakucho, Akasaka, Roppongi, Shibuya, Harajuku, Shinjuku, Haneda Unique events and exhibitions are happening every day, all around the city! #TCS2025 #tokyo_event #tokyo_fashion #tokyocreativesalon2025 #coolbegin #craftsmanship
Do you know which city has been ranked the second most creative for two consecutive years in the “Most Creative City” ranking? That's right, Tokyo. Tokyo Creative Salon is a festival of creativity held every year in March in this creative city. For 10 days from March 13 to March 23, exhibitions, activities, and events will be held in various parts of Tokyo to show the world Japan's creativity, nurtured by its climate, culture, and sensitivity. Let us introduce you to the highlights of the 10 areas where TCS will be held. Tokyo Creative Salon 2025 Dates: March 13-23, 2025 Location: Marunouchi, Nihonbashi, Ginza, Yurakucho, Akasaka, Roppongi, Shibuya, Harajuku, Shinjuku, Haneda For more information, check the TCS Instagram account and official site! @tokyocreativesalon https://tokyo-creativesalon.com/ #coolbegin #tokyocreativesalon #tokyo #harakado
Who’s behind COOL Begin? Meet our editor, Tamaki Miyamoto! A book editor with a keen eye for art and fashion, Tamaki is always exploring new creative worlds. She’s also an expert on her hometown, Tokushima, and never misses a chance to revisit her favorite restaurants and uncover hidden gems. 【Correction】 I mistakenly mentioned the ingredients of Nikuten Tama at Ikajū. It should be beef & egg, not pork! Apologies for the confusion🙇‍♀️ #coolbegin #japanguide #tokyo #tokushima
Who’s behind COOL Begin? Meet our editor, Erika Torii! With a strong passion for everything from Japanese comedy and theater to food, Erika brings a wealth of knowledge across various genres. Whether it’s uncovering the humor in local performances or diving into the best culinary experiences, she’s always on top of Japan’s diverse culture ✨ #coolbegin #tokyo #japanguide
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COOL Begin TOKYO TREASURE HUNT Best81

2,000 yen ( +tax )

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COOL Begin OSAKA TREASURE HUNT Best81

2,000 yen ( +tax )

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